Grow your digital presence
With a 360° framework covering strategy, content and growth
Areas of expertise
I help brands craft and execute tailored digital strategies, combining creativity, performance and technical expertise
1
Strategy & Acquisition
Build acquisition strategies grounded in brand audit
How?
- Make a clear acquisition plan
- SEO & paid acquisition on Google, Meta, LinkedIn, TikTok
- Identify & activate high-impact partnerships
- Focus on CAC, ROI & continued growth
2
Content & Engagement
Drive engagement through high-impact content
How?
- Create high-quality & on-brand content for social media
- Produce and optimize video & audio formats
- Align content strategy with business objectives
- Turn content into a lever (ads, distribution, partnerships)
3
Performance & Optimization
Measure, optimize and scale performance
How?
- Track performance across key digital channels
- Translate data into clear insights
- Optimize campaigns & funnels continuously
- Produce clear reporting & recommendations
Trusted by
Hello Tomorrow, Dhafer Youssef, Universal Music Group, Record Makers, Leo Moves, Sony Music, Believe, Webedia
Portfolio
A selection of projects and results
About me
I am Jean-Baptiste ARRETO, born and raised in a multicultural family.
I have over 12 years of experience in digital marketing and graduated in 2014 with an MSc in the field.
After working as a full-time employee, I started my freelance activity in 2022 to diversify my projects and industries.
I also teach yoga in hospitals and studios, a practice that allows me to work with clarity, balance, and intention.
